What Is Link Building & Why Is It Important?
The importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you’re going to compete and thrive online, and that isn’t going to change any time soon
What Links Mean to Search Engines
To Discover New Webpages
Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes.
Determine How Well a Page Should Rank in Their Search Results
Search engines do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites
Links as a Ranking Factor
Google used to measure the quality of a page based in part on the number of links pointing to it. This metric was then used as part of the overall ranking algorithm and because it was a very good way of determining the quality of a page.
How link building will benefit my business
Links are a very important signal that the search engines use to determine rankings. Increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well. There are other benefits to link building that are worthy of consideration.