The Importance of
Keywords are the cornerstone of search engine optimization
Keyword research is one of, if not the most, important activity that will help your online business become profitable.
Rank Nationally For Your Keywords
Rank highly for the keyword phrases for your products and services
Finding Your Most Valuable Keywords
Some Key Points
Don’t assume how people search for your products
High traffic doesn’t always mean high profit or high conversions
Only one type of keyword converts to sales — the last ones used before purchase
Our Keyword Strategy
What is a Keyword Strategy?
You need to have plenty of insights if you want to make informed decisions about your keyword strategy. Start by thoroughly investigating yourself, your product, & your competitors.
Start by looking at yourself and your business
What are you doing and why? What are your goals? What is your uniqueness? What is your message? Why would anyone want to visit your site?
2. How might customers search?
A good technique is thinking of all the ways people could possibly refer to your product or service
3. Now ask why.
Your customers search intent is the WHY their search should lead to your site.
4. Words are everything!
When we do our keyword research, we gain insight into the words your potential customers are using to find what they are looking for.
5. Your competitors.
What are they doing? How are they ranking for your terms? We have a number of programs that can “spy” on your competitors.
6. Analyzing the data.
Analyzing the data is essential to the success of your keyword strategy. What is working? What needs to changed?